Veterans Advantage Press Office
A&E and the History Channel
Support the Troops with 20% Shopping Discounts
Top-Rated Cable Networks Extend Special
offer to Veterans Advantage, as Part of Exclusive
Reciprocal Marketing Partnership
Greenwich,
CT,
September 18, 2007
A&E
Television Networks announced that it will
be extending a special 20% Veterans and military
shopping discount at its A&E and
The History Channel Web sites, via an exclusive
partnership with Veterans Advantage (www.veteransadvantage.com),
the leading nationwide membership benefit program
for U.S. Active Duty military, Veterans, National
Guard and Reserve and their families.
Sales of best-selling history, biography and
political video titles will now be sold to VA
Card members through this special reciprocal
marketing partnership.
As part of the partnership AETN will also be
promoting the Veterans Advantage program to its
Web site customers.
"A&E and The History Channel stand
as the definitive entertainment source that matches
the interests of our members. Along with our
military past, VA Card members are fascinated
by the path of history, politics and cultures," said
H. Scott Higgins, president and founder of Veterans
Advantage, and a Vietnam Veteran.
"Our partnership with Veterans Advantage
not only makes business sense, because of our
demographic fit, but it’s the right thing
to do," said Corry Devin, E-Commerce Marketing
Manager for A&E Television Networks. "We
have our nation’s military to thank for
so many of the freedoms that we enjoy each day,
especially a free press."
Veterans Advantage
members can search an extensive collection
of arts & entertainment programming
as well as a rich U.S. History database to enjoy
great educational videos from all major wars & conflicts.
Veterans Advantage members can search from history’s
most legendary battlefields to the aerial dogfights
that fascinate historians and enthusiasts alike.
The History Channel store, for instance, has
developed an extensive collection of war DVDs
that range from The Civil War, Vietnam War, Iraq
War, World War I, World War II and more.
"I encourage any of our viewers and online customers who have served
our country to go online and learn more about Veterans Advantage" added
Corry Devin of AETN.
ABOUT VETERANS ADVANTAGE
Veterans Advantage is the largest nationwide
card membership program delivering new recognition
and rewards for U.S. Military Veterans, Active
Duty Military, Retired Military, Active and Retired
National Guard & Reservists, and their family
members. The card membership program provides
special offers and money-saving benefits as a
thank you for service to the country. All who
qualify are encouraged to try out a 30-day free
trial at www.veteransadvantage.com.
Patriotic Americans can
also join the company’s
newly launched companion program open to all,
the US Patriot Card. A free trial is also available
at www.uspatriotcard.com.
ABOUT A&E TELEVISION NETWORK
A&E Television Networks (AETN) a joint venture of The Hearst Corporation,
ABC, Inc. and NBC Universal, is an award-winning, international media company
offering consumers a diverse communications environment ranging from television
programming, to home videos/DVDs and music CDs, to Web sites, as well as supporting
nationwide educational initiatives. AETN is comprised of A&E Network®,
The History Channel®, History International™, The Biography Channel®,
The History Channel en español™, Military History Channel™,
Crime & Investigation Network™, A&E HD™, AETN International,
and AETN Consumer Products. Over 6000 DVDs are available for purchase from their
stores: ShopAETV.com and ShopHistoryChannel.com.
Contact:
Roy Asfar, Vice President/Marketing
Veterans Advantage
203 422-2526 extension 21
Corry Devin, Online Marketing
A&E Television Networks
203 353-7214
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